Cinema advertising in Lithuania grows 34 pct in 2017

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“We forecast that the cinema advertising market will expand by 5-8 percent this year,” it quoted CinemaAds Director Mantvidas Žalėnas as saying.

“With Lithuanian film production growing in volume and quality, moviegoer numbers are likely to increase as well,” he said.

The Lithuanian cinema advertising market grew by a moderate 8.2 percent in 2016 compared with 2015.

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