“It is very little for all of the European Union, as in such case you could support the flow of press releases for this money, however, 800,000 euros is a drop in the ocean for major measures,” Martišius, associate professor at the university’s Communication Faculty, told BNS.
In his words, although 800,000 euros was too little to achieve a high result, the step indicates the community’s political understanding of the misinformation threat.
“It is a good thing that they envisaged money in the budget. It is a good thing that they admit. There is political understanding. We are here faced with yet another simple thing. When we compare the budgets of, for instance, Russian and European Union (EU) medias, the comparison is a bit not fair. Russian media channels are intended for creation of media and entertainment content, while the European Union does its communication via very narrow channels, it does not have its media companies and does not order movies or shows,” said Martišius.
“One side invests millions in creation of content, while here we only have 800,000 euros per year, so we will have a result where the side investing more money, efforts and ideas will be more visible, audible and effective than the side with 800,000 euros,” he added.
On Saturday, the EU Economic and Financial Council approved the 2018 budget, envisaging 800,000 euros for strategic communication intended to combat misinformation from third countries.
The European Council decided in March of 2015 that the community should fight misinformation from third countries and strike back against Russia’s misinformation campaigns.
Earlier that year, the initiative to right Russia’s misinformation and propaganda campaigns was proposed by the foreign ministers of Lithuania, Great Britain, Denmark and Estonia.