77.3 percent of companies had a website at the beginning of 2015, compared with 74.5 percent in 2014. 50.4 percent of companies on their websites published or service product catalogues or price lists. 20.3 percent provided an opportunity to order, book or purchase products online. 20 percent informed about job vacancies or provided an opportunity to inquire about jobs. 20.8 percent provided links to their company’s social websites.
41.6 percent of companies used social media for business purposes. 35.5 percent of companies had their accounts on social websites such as Facebook. 14 percent published information on multimedia sharing websites such as YouTube or Picassa. 8.4 percent of companies used such websites as Tiwtter. 11.6 percent of companies exchanged information using wiki applications.
32.7 percent of companies used social websites to develop their image or sell products. 26 percent – for feedback and Q&A. 12.4 percent – for customer inclusion in product development or innovation. 19.7 – for communication with business partners. 17.2 percent – to search for employees. 20.4 percent – to exchange opinions or information about the company.
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