The non-alcoholic trend – growing assortment and sales
Lithuania is witnessing a cultural shift in terms of alcohol consumption. Increasingly more of the country’s citizens opt for non-alcoholic beers, ciders or wines, as well as soft drinks. This development goes hand in hand with an ever-expanding range of non-alcoholic beverages becoming available in stores. Berta Čaikauskaitė, Head of Communications at retail chain IKI, says that the purchase of non-alcoholic alternatives is seeing a real spark: the supply of these products has increased by about five times over the past three years, a press release from the retail chain states. […]
