Finland’s Supermetrics to set up office in Vilnius

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Augustas Didžgalvis

Developed by company founder Mikael Thuneberg as a tool to connect the Google Analytics API to Excel, the product has evolved into a solution that is now trusted by 400k+ users across 60k+ companies in 120+ countries. Supermetrics offers the #1 marketing add-ons for Google Sheets and Google Data Studio, with more than €20 billion annual ad spend processed with its products. Meanwhile, its client base includes names like Warner Bros, Dyson, BBC and Nestlé, and it is a Google technology partner, working closely with many of the company’s product teams.

Supermetrics has grown to a team of 40 people and has set its sights on rapid expansion in the coming years, with innovation the cornerstone of that growth. Vilnius is a key part of that strategy. Supermetrics’ Vilnius office will be product-centric, working on brand new integrations and features, and with time new features related to data manipulation and engineering will be added.

Leveraging Lithuanian talent to drive development is a number one priority. The plan is that the Lithuanian office will be a second development office rather than a remote development office, meaning that the office will have some independence to work on features.

What attracted Supermetrics to Vilnius? According to CEO Mikael Thuneberg, it was the lure of a pool of skilled PHP developers, a market that is not too saturated, and a location that is culturally close to the company’s Finnish origins.

“The fact that more and more young and innovative companies choose Lithuania for their first office abroad is very important for our country. It is not an easy task to attract globally known IT players to Lithuania, so we must at the same time reach out to rapidly expanding tech leaders of tomorrow. This will not only improve our economy, but will also make Lithuania the country that facilitates growth of world technology leaders,” states Virginijus Sinkevičius, the Lithuanian Minister of Economy and Innovation.

Mantas Katinas, General Manager of Invest Lithuania sees the opening of Supermetrics in Vilnius as further evidence of the value added that Lithuania is able to deliver to growing tech companies:

“With lower market saturation than most of our neighbors and tech talent that is primed with a can-do attitude, we are an ideal location for companies looking not only to scale up their operations, but create extra value through innovation.”

As an employee-first company, Supermetrics supports its people on three fronts: how much they can learn, how much they can earn, and how big an impact they can make. New hires will have various training and career development opportunities and as Supermetrics is backed by the creators of the MySQL open source database company, it plans on being very involved in the developer community in Vilnius. The Supermetrics office will be located in the heart of the city as one of the first tenants of Workland Didžioji.

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