As a business, you don’t even know the huge growth potential you’re likely to have when you expand internationally. The Hebrew language audience has potential for business, primarily and especially in Israel’s prosperous market, as well as even in other countries such as the USA, which has a huge Hebrew population.
According to the BBC, “Hebrew is spoken in Israel and in many Jewish communities around the world, and you are likely to find Hebrew speakers where there are large Jewish communities, for example in the USA (where there are more than 5 millions Jews), France (approximately 490,000 Jews) and Canada (approximately 375,000 Jews).”
In this segment, we’ll focus on expanding to Israel and the Hebrew language. Today, we’ll look at international expansion for Lithuanian businesses, the countries where Hebrew is spoken, marketing to Israel’s large market, communication challenges in Hebrew, and the benefits of what English to Hebrew translation can offer your business.
International Expansion for Lithuanian Businesses
Lithuania has had a thriving economy for a time now. Even during the global recession due to the pandemic, Lithuania demonstrated remarkable economic growth, growing in GDP by 3.9% compared to just 1.5% in the European Union, according to the International Trade Association. It was also one of the three EU countries that showed faster GDP growth in 2019, according to the same source.
For Lithuanian businesses, expanding to Israel is ideal, but the language barrier is a difficult one. In Lithuania, the Lithuanian language is the most spoken language, but also Lithuania has a large Jewish community–about 2,500-6,5000 in 2018–that speaks Hebrew. That’s why it’s an easy leap to expand to Israel from Lithuania, as long as you have a good hold of the Hebrew language.
Creating and crafting a narrative that has mass appeal then pitching your business ideas to the target audience will help to market your business to the international stage. You must create an effective business plan and bridge the gaps in the language or communication barriers. But to do this efficiently, you need the assistance of a skilled Hebrew translator. We’ll talk more about this in the next sections.
Marketing to Israel’s Large Marketplace
Israel is one of the highly advanced countries in the world. It has a knowledge-based and free economy, with a huge tech market taking advantage of their economy. There is a culture of motivation and advancement in Israel, making it an advantageous trade partner for the US and the UK–and a prime place for Lithuanian international expansion.
As a veritable marketplace, the Israeli is economy is mainly made out of the agricultural sector, the industrial sector, and the energy sector. The industrial sector, such as financial and high tech sectors, takes up a huge chunk of the economy, with Israel being called The Start-Up Nation, coined by Dan Senor and Saul Singer in their book Start-Up Nation due to the highly renowned and creative start-up culture.
This makes Israel an ideal place to market any Lithuanian businesses, whether in the high tech industry, in the industrial manufacturing sector, or any other sector.
Communication Challenges in Hebrew language
Hebrew is an ancient language, spanning back to classical times. After 2000 years as an ancient language, it was revived into full, rigorous life as Modern Hebrew. And, according to Boston Education, Hebrew is the official language of Israel, one of the world’s fastest-growing high-tech economies and a country of constant importance on the world stage.
However, there are some challenges for beginner Hebrew speakers to grasp the language totally. First of all, it is written as a right-to-left language, while English and Lithuanian are written from left to right–this makes the exchange difficult from transforming written communication from Lithuanian or English to Hebrew.
If you’re thinking of translating from English to Hebrew, it might be relevant to use translation services for this endeavour. For example, in order to tap into the unique marketplace that is Israel, through web content, marketing materials, images, posters, manuals, audio and video, social media, etc, then you will need to translate in Hebrew. And it must not only be translated into Hebrew but localized to reflect the culture from where it stems from.
Three Routes to Take for English-to-Hebrew Translations
This specialized type of translation can only be done by professionals. There are a few routes to take:
- Go the freelance route – By looking at places such as Upwork.com, you can find the best translators to translate for you from a variety of professional profiles. These professionals usually have the knowledge of both Hebrew and English and work with their own timelines and schedules. If you’re looking for a translator for one or two projects, I’d suggest the freelance route.
- Hire professional translation services – Sometimes, the help of a professional linguist can be your linguistic way of expanding to Israel. Tomedes, a company based in Israel, has professional English-to-Hebrew translation which caters to all English-speaking companies looking to translate into Hebrew. Because they’re based in Israel as well as the US, we’ve singled them out for the best service for Hebrew translation. They have a global team of professional linguists for the Hebrew language.
- Build your own team of Hebrew translators – Though this is a difficult route to take because it may take some work, it is ultimately rewarding because you can build from the ground up and have total control. By building your own team of translators, you can make sure your needs are accounted for on a daily basis.
The Benefits of Learning or Translating Hebrew
As I’ve mentioned in throughout this article, here are some benefits of learning Hebrew or translating into Hebrew:
- You can learn about and tap into an ancient language with a vibrant, modern culture.
- You can start taking part in a lucrative marketplace in Israel and all over the world.
- The Hebrew language is a useful language to learn for international expansion.
- Hebrew is useful for internal and external communications within a company.
- Translating into a common language could have high effects on your brand’s reputation.
- It could boost sales for your business if more people understand your marketing materials.