Except for European and Lithuanian shows, series, movies, news, sports and games broadcasts, advertisement and previews, Lietuvos Rytas TV and BTV were the top broadcasters of Russian content (92 pct and 53 pct, respectively). Meanwhile, LNK, TV3 and TV6 was prevailed by US production, accounting for 84 percent, 85 percent and 88 percent of the content made outside Europe.
According to the survey carried out on Jan. 22-28, 47 percent of the non-European content on BTV was US shows, series and movies, while the remaining air time on Lietuvos Rytas TV was filled with Brazilian production.
“First of all, we see that the Russian production emigrated to the channels with smaller audiences. Secondly, the European production is not dominant. If we looked at all channels, it is not like we are reaching the 50 percent recommended by the European Commission, with the exception of (the national broadcaster) LRT,” Mantas Martišius, deputy chairman of LRTK, told BNS.
The production of European countries, including Lithuanian shows, series and movies, accounted for 84 percent of the air time on the national television, making 56 percent of all air time on Lietuvos Rytas TV. All other televisions gave less than half of their air time to such content (43 pct in TV3, 42 pct on LNK, 43 pct on BTV and 25 pct on TV6).